PRESS APPLICATION2017-11-01T21:22:13+00:00


Play Fair welcomes press outlets from across NYC and around the world and is happy to provide approved members of the media with a complimentary Press Pass.  

Press Registration is open to journalists making regular editorial contributions only. Editorial Press includes Writers, Reporters, Reviewers, Producers, Photographers, Cameramen, etc. who are attending specifically to write about Play Fair and/or cover the event for newspapers, magazines, TV, podcasts, radio, etc.  Bloggers, influencers, content creators and YouTube channels must apply online to receive media or influencer credentials and pre-register for Play Fair 2017. All Press Pass requests are subject to Play Fair and show management approval. Non-Editorial personnel at media companies such as Marketing and Sales staff do not qualify for Press Passes and should purchase an attendee ticket.  Non-Editorial applications for Press Passes will not be approved.

Press Passes are issued individually and are non-transferable. You may not transfer or sell your Press Pass, and any individuals conducting such behavior will be disqualified from Press Passes at future Play Fair events.


If you intend to come to Play Fair with a crew (photographer, cameramen, etc.), each member of this team must complete an application.  Play Fair reserves the right to limit the number of Press Passes provided to any organization. Influencers must submit an individual Press Pass Application for any family members or friends who contribute to channel content creation. Family credentials will be evaluated on a case-by-case basis.


In 2017, Play Fair introduces its first Media & Industry Preview Night for members of the media and toy industry professionals on Friday, November 3 from 5 p.m. to 7 p.m., the evening before Play Fair opens to the public. The special event will offer press, buyers, and industry professionals advance access to exhibitors, talent, entertainment, and play experiences. Preview Night attendees will also receive a first look at the nominees for The Toy Association’s 2018 Toy of the Year (TOTY) Awards. If you are interested in attending, please make note in your Press Pass Application. Note, this does not guarantee admission and if we can accommodate interest, press will be contacted with the official Industry Preview Night invitation before Monday, 10/9.

Please understand that:

  • Your Press Pass allows access as long as space is permitting
  • Your Press Pass does not allow early access, special access, or guaranteed seating
  • Your Press Pass does not allow you to cut lines
  • Your Press Pass does not include travel compensation or a show allowance
  • Your Press Pass does not include guaranteed samples or interviews
  • Your Press Pass does not guarantee attendance to the Media & Industry Preview Night


After reading this page, please click through to the online form which follows.  Complete this form in its entirety. After Play Fair receives your application, our Press Office will respond within the dates listed below.  Please understand that simply submitting this form does not guarantee you a Press Pass.  It is only after this full form is received, reviewed, and approved that a Press Pass will be issued.  Incomplete applications will not be approved.

Online Press Registration will close on October 27.  

If Submission Is Received You Will Hear Back By October 28.


Answer every question as completely as you can.  There are limited Press Passes available, which will be distributed across print, radio, television, social influencers, websites, blogs, and podcasts.  


Play Fair reserves the right to approve or deny any application. This decision is final and cannot be appealed.  Include any and all information in your application that will allow Play Fair to make an informed decision, as you won’t be able to submit further information later on if your application is not approved.

Email to apply for a press pass.